“Digital acumen still can be thought of, used as, an add-on.”
Torrence Boone, on Google’s Squared advertising executive education program coming to the U.S.
This article could have been, and likely was, written back in 2001.
“…there’s been an incredible amount of progress in terms of the agency ecosystem’s embracing of digital platforms and products, the ask for the industry is, How do we get digital more embedded as a way we think about campaign development?”
Good on Google for organizing and promoting courses to boost (digital) fluency. What’s telling is that they (still) felt the need to do so.